Released on: October 24, 2007, 6:27 am

Press Release Author: Summit Media

Industry: Marketing

Press Release Summary: Summit Media announces today it has been working with
Mobiles.co.uk, the UK's largest web-only mobile phone store, to deliver a completely
redesigned website, to run a variety of Pay Per Click Campaigns (PPC) and to carry
out an Search Engine Optimization audit to transform its online presence.

Press Release Body: Summit Media announces today it has been working with
Mobiles.co.uk, the UK's largest web-only mobile phone store, to deliver a completely
redesigned website, to run a variety of Pay Per Click Campaigns (PPC) and to carry
out an Search Engine Optimisation (SEO) audit to transform its online presence.
Since choosing Summit, Mobiles.co.uk has won Online Retailer of the Year at the
annual Mobile Phone awards.

Mobiles.co.uk was the UK's first retail mobile phone website (launched in 1995) and
is now the largest web-only mobile phone store in the UK, processing thousands of
orders every month. Mobiles.co.uk, a wholly owned subsidiary of The Carphone
Warehouse Group, needed to make the interaction with its customers easier.

Simon Mason, MD at Mobiles.co.uk explains: "We needed a new site designed quickly
without losing customer revenue. Summit was able to carry out competitor analysis,
and then focus heavily on usability - carrying out numerous studies to ensure the
new site appealed to our customers. The new pages were then designed and delivered
into our system. The results have been fantastic. We picked Summit because they
focus heavily on the user experience; they also have a proven track record, solid
project management practices and impressive results."

Hedley Aylott, Managing Director, Summit Media, concludes: "Working with
Mobiles.co.uk was an exciting challenge. They are an extremely experienced online
retailer in a tough sector. We had to really consider the user journey and study the
existing site to ensure the new site was better that its original tried and tested
one. The mobile market is a very crowded marketplace and we tried very hard to make
the process of choosing a tariff and phone as simple as possible on one page.We also
had to include and produce a strong SEO friendly site plus help them manage the
migration very carefully. This has definitely been achieved and they are reaping the
rewards. Summit's holistic approach to combining online marketing experience with
website design has certainly paid off for mobiles.co.uk who absolutely understands
the synergies involved."

In addition to winning Online Retailer of The Year 2007 at the annual mobile phone
industry awards this year, Mobiles.co.uk was also recognised with a Silver Award in
the What Mobile Awards for Best Online Reseller.


For further information please contact Emily Droogleever on
emilydroogleever@eircom.net or 00353851664255

About The Carphone Warehouse:
The Carphone Warehouse is the world's largest independent mobile phone retailer with
over 2,100 stores operating across 11 countries. The company is committed to
offering impartial and expert advice on the widest range of the latest product plus
unbeatable after sales care. Stockists details: www.carphonewarehouse.com or from
The Carphone Warehouse Direct Sales on 0800 925 925


Web Site: http://emilydroogleever@eircom.net

Contact Details: For further information please contact Emily Droogleever on
emilydroogleever@eircom.net or 00353851664255